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BDR-0007 – AI Factory Positioning

  • Type: Business Decision
  • Status: Accepted
  • Date: 2026-01-01
  • Owner: Dmitry
  • Related Areas: Business Strategy / Product Positioning / Go-to-Market

This decision document defines how to position the AI Factory SaaS in the market, emphasizing it as the first SaaS product, B2D (Business-to-Developer), and a key differentiator vs "just AI bots". It is written for product managers, marketing teams, and sales teams.

Decision

Position AI Factory SaaS as: (1) First SaaS product, (2) B2D (Business-to-Developer) focus, (3) Key differentiator vs "just AI bots" by emphasizing full SDLC automation, production-ready code generation, and platform capabilities.

Context

The AI Factory SaaS is ConnectSoft's first SaaS product and represents a unique value proposition. We need to clearly position it in the market to differentiate from competitors and communicate its value effectively.

The question: How should we position AI Factory SaaS to maximize differentiation and market appeal?

Decision

Position AI Factory SaaS as:

  1. First SaaS Product - ConnectSoft's first SaaS product, demonstrating Factory capabilities
  2. B2D (Business-to-Developer) - Developer/architect-facing, API-first, minimal UI
  3. Key Differentiator - Full SDLC automation, production-ready code generation, platform capabilities vs "just AI bots"

Rationale

  • First SaaS Demonstrates Capability: Positioning as first SaaS shows Factory can generate real products
  • B2D Focus: Developer/architect audience values API-first, technical depth
  • Differentiation: Emphasizing full SDLC automation and production-ready code differentiates from simple AI bots
  • Platform Story: Positioning as platform enables broader ecosystem story
  • Technical Credibility: B2D positioning builds technical credibility

Consequences

Positive Consequences

  • Clear positioning and messaging
  • Strong differentiation from competitors
  • Appeals to technical audience
  • Enables broader platform story
  • Builds technical credibility

Negative Consequences

  • May limit appeal to non-technical audiences
  • Requires technical marketing and sales approach
  • May be perceived as too technical for some markets

Positioning Messages

  • "From idea to production-ready SaaS—autonomously, reliably, fast"
  • "AI Software Factory that generates production-ready code, not just AI bots"
  • "Full SDLC automation: Requirements → Architecture → Code → Deploy → Monitor"
  • "Built by developers, for developers"