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Advertising / AdTech Suite

This page describes the ConnectSoft Advertising / AdTech Suite — a vertical solution for the advertising and AdTech industry. It is written for advertising agencies, AdTech companies, and teams evaluating advertising solutions.

The AdTech Suite provides programmatic advertising, ad management, and analytics capabilities, composed from ConnectSoft SaaS products and platforms.

Important

SaaS Cycle 5 - The AdTech Suite is positioned in Cycle 5 (Ecosystem, Marketplaces & Additional Verticals), after Insurance Suite (Cycle 4). It depends on established marketplaces, more mature integration & support capabilities, and the ecosystem infrastructure built in earlier cycles.

What This Suite Does

The AdTech Suite provides:

  • Ad Management - Manage advertising campaigns and creatives
  • Programmatic Advertising - Programmatic ad buying and selling
  • Ad Analytics - Advertising performance analytics and reporting
  • Audience Management - Manage advertising audiences and segments
  • Campaign Optimization - AI-powered campaign optimization
  • Compliance - Advertising compliance and privacy features

Composition

The AdTech Suite is composed from ConnectSoft SaaS products and platforms, including:

  • Digital Marketing Hub - Campaign management and marketing automation
  • Short Links Platform - Link tracking and analytics
  • Workflow Orchestrator - Campaign automation workflows
  • AI Bot Framework - Customer engagement bots
  • Documents Platform - Creative asset management
  • Integration Platform - Ad network integrations

Typical Use Cases

  • Programmatic Advertising - Programmatic ad buying and selling
  • Campaign Management - Manage advertising campaigns across channels
  • Audience Targeting - Target audiences with precision
  • Ad Analytics - Track and analyze advertising performance
  • Compliance - Ensure advertising compliance and privacy

Target Market

  • Advertising Agencies - Agencies managing client campaigns
  • AdTech Companies - AdTech companies building advertising platforms
  • Publishers - Publishers monetizing content with advertising
  • Advertisers - Advertisers running advertising campaigns

SaaS Cycle

Cycle 4 - The AdTech Suite is part of ConnectSoft's Cycle 4 vertical expansion strategy.