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Pricing Strategy

This document defines ConnectSoft's pricing principles and models. It is written for product managers, sales, and anyone defining pricing for ConnectSoft's products and services.

ConnectSoft uses different pricing models for different product lines, optimized for each customer segment. We focus on value-based pricing that aligns with customer outcomes, not just costs.

Important

Pricing is value-based, tiered, transparent, and flexible. We offer multiple tiers to serve different customer segments, with clear pricing and no hidden fees. Enterprise customers can negotiate custom terms.

Pricing Principles

  • Value-Based: Price based on value delivered, not cost
  • Tiered: Multiple tiers to serve different customer segments
  • Transparent: Clear pricing with no hidden fees
  • Flexible: Options for different deployment models

Pricing by Product Line

AI Factory (.ai)

  • Hosted SaaS: Per-seat + per-project, or usage-based credits
  • Self-Host: Annual license + support contract
  • Tiers: Basic, Pro, Enterprise

SaaS Platforms (.io)

  • Subscription: Per-tenant, per-user, or per-event
  • Tiers: Starter, Growth, Enterprise
  • Self-Host: Enterprise license option

AI Squads

  • Subscription: Monthly with outcome-based scope
  • Tiers: Starter, Growth, Platform, Integration
  • Minimum: 3-6 month commitments

Marketplace (Future)

  • Revenue Share: 70/30 creator/ConnectSoft
  • One-Time: Template/agent purchases
  • Subscription: Marketplace access tiers

Competitive Positioning

vs Building In-House: - Faster time-to-value justifies premium - Lower TCO over time - Focus on value, not cost

vs Competitors: - More focused (SaaS/.NET/Azure) = competitive pricing - Can offer lighter tiers for smaller customers - Enterprise options match market rates

Pricing Principles

ConnectSoft follows these pricing principles:

  • Value-Based - Price based on value delivered, not cost
  • Tiered - Multiple tiers to serve different customer segments
  • Transparent - Clear pricing with no hidden fees
  • Flexible - Options for different deployment models
  • Competitive - Competitive with alternatives (building in-house, competitors)

Factory Pricing Dimensions

Pricing Lever Description Example
Per-Seat Number of users/developers $X per developer per month
Per-Project Number of projects/products $Y per project per month
Usage-Based Number of runs, code generated $Z per 1,000 runs
Tiered Subscription Starter/Pro/Enterprise tiers Fixed monthly fee per tier

Note

Factory pricing typically combines per-seat or per-project with usage-based components. Enterprise customers can negotiate custom terms.

SaaS Platforms Pricing Dimensions

Pricing Lever Description Example
Per-Tenant Number of tenants/customers $X per tenant per month
Per-User Number of end users $Y per user per month
Per-Event Number of events/transactions $Z per 1,000 events
Tiered Subscription Starter/Growth/Enterprise tiers Fixed monthly fee per tier

Note

Platform pricing varies by platform. Identity may be per-user, Audit per-event, Config per-tenant. See individual platform pages for details.

Squads Pricing Dimensions

Pricing Lever Description Example
Monthly Subscription Fixed monthly fee $X per month
Outcome-Based Based on deliverables $Y per microservice
Tiered Subscription Starter/Growth/Platform tiers Fixed monthly fee per tier
Minimum Commitment 3-6 month minimums Required for most tiers

Note

Squad pricing is primarily subscription-based with defined monthly outputs. Enterprise customers can negotiate custom terms and SLAs.

Marketplace Pricing Ideas

Pricing Model Description Example
Revenue Share 70/30 creator/ConnectSoft On template/agent sales
One-Time Purchase Buy template/agent pack $X one-time fee
Subscription Marketplace access tiers $Y per month for Pro tier
Usage-Based Per execution for agents $Z per 1,000 runs

Note

Marketplace pricing is still being defined. Will launch with revenue share model, with options for one-time purchases and subscriptions.

Competitive Positioning

vs Building In-House

  • Faster Time-to-Value - Justifies premium pricing
  • Lower TCO - Over time, lower total cost of ownership
  • Focus on Value - Price based on value, not cost

vs Competitors

  • More Focused - SaaS/.NET/Azure specialization = competitive pricing
  • Lighter Tiers - Can offer lighter tiers for smaller customers
  • Enterprise Options - Match market rates for enterprise