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Go-to-Market Strategy

This document defines ConnectSoft's go-to-market approach and customer journey. It is written for marketing, sales, and product teams planning how to reach and convert customers.

ConnectSoft's go-to-market strategy leverages four domains (.ai, .io, .dev, .co.il) to reach different audiences with tailored messaging. Each domain serves a specific purpose in the customer journey from awareness to adoption.

Tip

The customer journey flows: Awareness (.ai/.io/.dev) → Interest (Factory/Platforms) → Evaluation (docs, demos, pricing) → Purchase (subscription) → Adoption (integration, usage) → Expansion (more platforms, upgrades, squads).

Domain Strategy

connectsoft.ai - Factory & Vision

  • Audience: CTOs, platform leads, enterprises
  • Message: "AI Software Factory for multi-tenant SaaS"
  • Content: Vision, architecture, Factory product pages

connectsoft.io - Ready-Made Platforms

  • Audience: Product companies, platform teams
  • Message: "Production-ready SaaS platforms you can deploy today"
  • Content: Product catalog, platform marketing, pricing

connectsoft.dev - Developer Hub

  • Audience: .NET/Azure developers, architects
  • Message: "Documentation, APIs, templates, and examples"
  • Content: Technical docs, API references, guides

connectsoft.co.il - Local Presence

  • Audience: Israeli market
  • Message: "ConnectSoft בישראל" (Hebrew)
  • Content: Local services, consulting, contact

Customer Journey

  1. Awareness: See content on .ai, .io, or .dev
  2. Interest: Learn about Factory or Platforms
  3. Evaluation: Review docs, try demo, see pricing
  4. Purchase: Subscribe to Factory, Platform, or Squad
  5. Adoption: Use Factory/Platforms, integrate with .dev docs
  6. Expansion: Add more platforms, upgrade tiers, use Squads

Messaging Framework

Value Proposition

"From idea to production-ready SaaS — autonomously, reliably, fast."

Key Messages

  • Architecture as a product (not an afterthought)
  • No vendor lock-in (you own your code)
  • .NET/Azure native (opinionated stack)
  • Multi-tenant SaaS by design

Entry Points

ConnectSoft uses multiple entry points to reach different customer segments:

Product-Led Entry

  • Try Factory - Self-service Factory access with free tier
  • Use Platforms - Start with Identity/Audit/Config/Bot platforms
  • Documentation - Technical docs attract developers and architects

Consultative Entry

  • Architecture-First - Start with architecture consulting
  • POC Projects - Proof-of-concept projects to demonstrate value
  • Platform Projects - Build a platform capability together

Integration Entry

  • Segment/Braze-Like Experience - Quick integration wins
  • Data Pipeline Projects - Integration-focused engagements
  • AI Bot Projects - AI capabilities as entry point

Sales Motions

Motion 1: Factory-First

  • Target: Platform teams, CTOs
  • Approach: Show Factory capabilities, generate a microservice
  • Outcome: Factory subscription or self-host license

Motion 2: Platform-First

  • Target: Product teams, SaaS builders
  • Approach: Deploy Identity/Audit/Config platform, show value
  • Outcome: Platform subscription, then Factory for custom needs

Motion 3: Squad-First

  • Target: Startups, scaling teams
  • Approach: Show squad outputs, deliver first microservice
  • Outcome: Squad subscription, then Factory or more squads

Packaging and Offers

Starter Offers

  • Factory Free Tier - Limited runs, basic templates
  • Platform Trial - 30-day free trial for platforms
  • Squad Pilot - 1-month pilot engagement

Growth Offers

  • Factory Pro - Higher limits, advanced templates
  • Platform Bundles - Multiple platforms at discount
  • Squad Packages - Multi-squad engagements

Enterprise Offers

  • Factory Enterprise - Self-host license, custom SLAs
  • Platform Enterprise - Self-host options, dedicated support
  • Platform Squad - Enterprise platform team

Channels and Partnerships

Direct Sales

  • Website - Self-service signup and trials
  • Sales Team - Direct sales for enterprise
  • Consulting - Architecture consulting as entry point

Partnerships

  • System Integrators - Partner with SIs for enterprise deals
  • Consultancies - Partner with consultancies for project work
  • Technology Partners - Integrations with Azure, Microsoft, etc.

Community

  • Developer Community - Open-source templates and libraries
  • Documentation - Comprehensive docs attract developers
  • Case Studies - Customer success stories