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Digital Marketing Automation Hub

This page describes the ConnectSoft Digital Marketing Automation Hub — a horizontal SaaS product for marketing automation, campaigns, and simple funnels. It is written for marketers, product managers, and teams evaluating marketing automation solutions.

The Digital Marketing Hub provides campaign management, email/SMS marketing, and simple funnel automation, all built on the Core Platform.

Tip

SaaS Cycle 2 - The Digital Marketing Hub is part of ConnectSoft's horizontal SaaS portfolio, targeting cross-industry marketing automation needs.

What This SaaS Does

The Digital Marketing Hub provides:

  • Campaign Management - Create, manage, and track marketing campaigns
  • Email Marketing - Email campaign creation, sending, and analytics
  • SMS Marketing - SMS campaign creation, sending, and analytics
  • Simple Funnels - Build and automate simple marketing funnels
  • Contact Management - Manage marketing contacts and segments
  • Analytics - Campaign performance analytics and reporting

Who It Is For

  • Marketers - Marketing teams running email and SMS campaigns
  • Product Managers - Product managers managing user engagement campaigns
  • Small Businesses - Small businesses needing marketing automation
  • SaaS Companies - SaaS companies managing customer engagement

Key Capabilities

  • Campaign Builder - Visual campaign builder for email and SMS campaigns
  • Email Templates - Pre-built and custom email templates
  • SMS Templates - Pre-built and custom SMS templates
  • Contact Segmentation - Segment contacts for targeted campaigns
  • Funnel Automation - Simple funnel automation and workflows
  • Analytics Dashboard - Campaign performance metrics and analytics
  • A/B Testing - A/B test campaigns and messaging

Dependencies on Core Platform

  • Identity Platform - User authentication for campaign managers
  • Config Platform - Campaign settings, feature flags, email/SMS provider configs
  • Communications Platform - Email and SMS sending via Email Platform and SMS Gateway
  • Audit Platform - Campaign execution events and user actions
  • Billing & Subscription Platform - Subscription billing for marketing plans

Relationship to AI Factory

  • Generated by Factory - Digital Marketing Hub is generated using the Factory
  • Uses Factory Templates - Built using Factory templates for marketing automation
  • Extends Factory Patterns - Extends Factory patterns with marketing-specific logic
  • Managed via Factory - Updates and enhancements managed via Factory