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BDR-0010 – connectsoft.me Product Strategy

  • Type: Business Decision
  • Status: Accepted
  • Date: 2026-01-15
  • Owner: Dmitry
  • Related Areas: Product Strategy / Business Model / Go-to-Market

This decision document defines the business strategy for introducing connectsoft.me as a Personal Agents Platform. It is written for product managers, executives, and anyone understanding the business rationale behind connectsoft.me.

Decision

Introduce connectsoft.me as a B2C/B2Solo Personal Agents Platform with freemium business model (Free, Personal Pro, Family, Creator add-on), positioned as SaaS Cycle 3, serving as consumer-facing brand and experimentation lab that feeds learnings into connectsoft.io enterprise products.

Context

ConnectSoft has established a five-cycle product portfolio structure:

  • Cycle 1: Core Platform + AI Factory
  • Cycle 2: Horizontal SaaS on connectsoft.io
  • Cycle 3: (New) connectsoft.me Personal Agents Platform
  • Cycle 4: AI Interaction, Forms & First Vertical (Insurance)
  • Cycle 5: Marketplaces & Ecosystem

We need to introduce a consumer-facing product line that:

  • Targets individuals rather than organizations
  • Tests agents and workflows in consumer context
  • Provides upgrade path to connectsoft.io
  • Uses freemium business model

Options considered:

  1. Skip consumer market, focus only on B2B
  2. Add personal tier to connectsoft.io products
  3. Create separate connectsoft.me product (selected)

Decision

Introduce connectsoft.me as a distinct Personal Agents Platform:

Target Personas

  • Busy Professionals / Knowledge Workers - Email chaos, meetings, task overload
  • Freelancers / Solo Founders - Lightweight CRM, follow-ups, invoices, admin
  • Students / Learners - Summarizing materials, quizzes, learning plans
  • Families / Couples - Shared schedules, shopping, reminders

Business Model

Freemium with Tiered Subscriptions:

  • Free - $0: 1 Pack, up to 3 Agents, ~300 runs/month, basic connectors, 30 days history
  • Personal Pro - \(12/month (\)120/year): Up to 5 Packs, up to 15 Agents, 3,000-5,000 runs/month, all connectors, 6-12 months history, priority queue
  • Family - \(24/month (\)240/year): Up to 4 members, shared Packs, 8-10 total Packs, ~25-30 Agents, 7,500-10,000 runs/month
  • Creator Add-on - +$10/month: Publish to marketplace, 70% revenue share, detailed analytics

Strategic Role

  1. Consumer-Facing Brand - Provides consumer-facing entry point to ConnectSoft's agent technology
  2. Experimentation Lab - Tests agents, workflows, and marketplace patterns in consumer context
  3. Learning Feedback Loop - Real-world consumer usage feeds learnings back into templates and patterns used for connectsoft.io enterprise products
  4. Upgrade Funnel - Personal users can promote their packs into organizational workflows, creating natural upgrade path to connectsoft.io

Cycle Positioning

  • SaaS Cycle 3 - After horizontal SaaS (Cycle 2), before vertical solutions (Cycle 4)
  • Validates personal-tenant patterns on Core Platform
  • Feeds learnings into Cycle 4 (Insurance Suite) and Cycle 5 (Marketplaces)

Rationale

  • Market Opportunity: Large consumer market for personal automation, underserved by current B2B-focused solutions
  • Strategic Value: Consumer usage provides real-world learning that improves enterprise products
  • Upgrade Path: Natural progression from personal to organizational use creates sales funnel
  • Brand Differentiation: Separate consumer brand (connectsoft.me) from enterprise brand (connectsoft.io)
  • Experimentation: Lower-risk environment to test new agent patterns and workflows
  • Revenue Diversification: Additional revenue stream beyond B2B SaaS

Consequences

Positive Consequences

  • Consumer-facing entry point to ConnectSoft technology
  • Real-world learning from consumer usage patterns
  • Upgrade funnel to connectsoft.io enterprise products
  • Additional revenue stream (freemium model)
  • Brand differentiation (consumer vs enterprise)
  • Validates personal-tenant patterns on Core Platform

Negative Consequences / Risks

  • Additional product to build and maintain
  • Cost management for freemium model (AI costs vs revenue)
  • User acquisition and retention challenges
  • Privacy and data control requirements
  • Potential confusion between .me and .io products
  • Resource allocation between B2B and B2C products

Mitigation

  • Cost Management: Strict usage limits on free tier, cost-based tuning of run quotas, optional add-ons for extra runs
  • User Acquisition: Clear value proposition, prebuilt packs for immediate value, tutorials and documentation
  • Privacy: Transparent logging, suggestion-based actions, clear privacy controls, data export and deletion
  • Brand Clarity: Clear messaging about .me (personal) vs .io (organizational), strategic cross-linking
  • Resource Allocation: Phased rollout, leverage Core Platform and AI Factory infrastructure

Business Model Details

Pricing Strategy

  • Introductory Pricing: Start simple, cheap, and clear ($0, $12/month, $24/month)
  • Adjustment: Prices can be adjusted based on usage patterns and costs
  • Currency: USD as primary, localize later on connectsoft.co.il (NIS)

Revenue Streams

  1. Subscription Revenue: Personal Pro (\(12/month) and Family (\)24/month)
  2. Creator Marketplace: 30% platform fee on marketplace sales
  3. Usage Add-ons: (Future) Extra runs packages, premium connectors

Cost Structure

  • Primary Costs: AI model costs (OpenAI/Azure AI), infrastructure (Core Platform services), support and operations
  • Cost Management: Strict usage limits, cost-based tuning, efficient agent execution

Alignment with connectsoft.io

  • Positioning: .me is low-touch/self-service, .io is enterprise-focused
  • Upgrade Path: When users need multi-user orgs, custom domains, compliance, they move to .io pricing (\(29-\)49/user/month)
  • Promotion Feature: "Promote this Pack into an organizational workflow" on connectsoft.io

Follow-up Work Required

  • Create connectsoft.me product documentation
  • Define personal-tenant patterns in Core Platform
  • Implement freemium billing tiers
  • Design upgrade path to connectsoft.io
  • Create marketing and onboarding materials
  • Define privacy and data control policies