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Phase 3 - Horizontal SaaS

This phase builds the horizontal applications that verticals later reuse. It aligns with Cycle 2: Horizontal SaaS.

Scope

Context Catalog category Existing anchor
CRM & Support 11 CRM/Contacts Hub, Support
Sales & RevOps 12 -
Marketing & Growth 13 Digital Marketing Hub, AdTech
Commerce 14 -
Finance Ops 23 -
  • Customer master data, contacts, support ticketing (CS-SVC-0501, 0503, 0521).
  • Sales pipeline, CPQ, RevOps dashboard (CS-SVC-0551, 0555, 0580).
  • Campaign platform, attribution, CDP (CS-SVC-0602, 0625, 0638).
  • Storefront, cart, checkout, order management (CS-SVC-0651, 0676, 0677, 0684).

Dependencies

Requires Phase 1-2. Heavily reuses identity, billing, notifications, audit, and the integration platform.

Exit Criteria

  • At least one horizontal SaaS product is live and reusable by verticals.

Next

Phase 4 - First Verticals